In every city and town, people are using their devices every day
to search for products and services.
Chances are that you've done this too...
You want something nearby- so you go to Google, and you search something like "restaurant near me" or "dentist near me" to see what's around you.
This is called the "near me" search trend. It's how people search for products and services online.
Your Google Business feeds into this data, and Google ranks all local businesses that are most relevant for these searches at the top of page 1.
When your business shows up in the top results, this is called the "Local 3-Pack".
Getting into the Local 3-Pack creates valuable exposure to people that are searching for your product or service!
To better demonstrate just how important this is from a business perspective, brands that show up on Google’s Local 3-Pack get up to 700% MORE clicks than brands that don't.